Principal Knowledge Center

The latest insights from our experts on attitudes, behaviors and trends that impact long-term financial security. Thought leaders from across the globe provide data analysis, research and perspective on the economy, investment management, retirement security and more. 

Filter Articles
Photo of small busness employer reviewing benefits package

The Principal Financial Well-Being Index study explores key findings from business owners to examine their financial well-being and provide a perspective on key trends and timely issues.

2 minute read
Photo of a winding road indicating the twists and turns of the market reacting to market volatility.

Market movement have you worried about your investments? Our economist explains what’s currently driving volatility, plus three tips to keep in mind during volatile times.

5 minute read
Photo of a woman who is a super saver and has been investing in her future.

Gen X and Gen Y super savers are generally maxing out contributions to their retirement accounts. They’re prioritizing savings over nearly everything else.

2 minute read
Photo of 8 Principal retirement leaders talking about what advisors can do to prepare for the changing financial industry.

Principal® retirement leaders discussed what advisors can do to prepare for upcoming changes in consumer trends, workforce demographics, and, of course, innovation and technology. 

5 minute read
A woman talking to her female advisor.

Women are talking about money—just not to the overwhelmingly male ranks of advisors. How can advisors better serve the market? And how can we support women in the financial industry?

6 minute read
A man and a woman walking into a voting precinct.

As an advisor, you can be useful to your clients without getting partisan. There are ways to help them better prepare their portfolios and budgets based on the outcome at the ballot box.

6 minute read